How to Pick Perfect Custom Promotional Products

The most important thing to consider when picking the right custom promotional products is to understand the end user’s demographics. For example, what you would select as custom promotional products for tech company workers versus a construction company crew versus gym members would all be very different.

Of course, you have budget issues, decorations specs, event timing and other factors to consider. But more important than anything, you must select a promotional item that the end user will value, and hopefully actually use. Your brand will maximize the number of impressions if you can put promotional items like this into your partners’ hands.

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The Perfect Custom Promotional Products

Let’s take our industry examples above to illustrate this point further. If you are a tech company like Microsoft, you have high achieving, highly paid employees who probably can buy whatever they want and are probably very particular. They will connect with high end brand name custom promotional products, the most advanced and cool new trendy things out there. Promotional items that will resonate with this type of employee partner would be The North Face puffy jackets and vests, Tile Bluetooth Trackers, and S’well Water Bottles. I have found many Microsoft employees have “logo fatigue”, so tone on tone decoration and small logo size will be their preference. Also, never show your Microsoft partners a Microsoft logo-ed item you have produced for another group. They always want to be first to the party with an impactful new idea.

If you are a federal highway construction company such as Atkinson Construction, for your crew think about safety promotional items and other custom promotional products that they can use on the job. Hot and cold insulated beverage containers, LED flashlights, tech device holders for their vehicles, safety glasses or apparel are all promotional items that they would appreciate and be able to use. When I think of construction guys, I consider custom branded items that they can wear on the job and/or store in their vehicles and use every day. They are also brand-aware, so think of brands like Carhartt and Filson outerwear, and Coleman thermoses and coolers. Construction workers also love brand name golf shirts such as Nike Golf, Callaway and Adidas. As opposed to tech companies, they like their logos big and bold such as full back embroidery for outerwear.

If you are Gold’s Gym, your members will appreciate fitness towels, performance fabric T-shirts, water bottles, sweats bands, lip balms, hand sanitizers, etc. It is a good idea to watch out for other variables for this demographic as far as apparel sizing. While the construction company will be dominated by men in Large, XL, 2XL and up, the gym’s demographics will have an even split of women and men where matching companion pieces are needed, and they are fitter than average, so the size scale will shift smaller.

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If you want to positively influence your employee and customer partners and maximize the number of impressions your custom branded items achieve, think first about the end users. Please contact us if we can help you brainstorm custom promotional products to come up with the perfect custom branded item!

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